Zoe Strollers
A juicy direct to consumer stroller brand for parents who just roll with it.
Brand & Identity Design
eCommerceWebsite Design Direction
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Agency:
Pixel Union
Zoe Strollers was looking for a fresh look that would elevate their brand and help them stick out in the Direct to Consumer space.
It was important to express their value while retaining a sense of humour and authenticity. These aren’t the strollers for instagram moms. Zoe is for the everyday relatable parent who can easily laugh at the woes of parenthood. And as we say, "roll with it.”
The new brand concept came from the humble but proud orchard orange.
As a fruit, oranges are versatile, portable, cheerful and everyone likes them. They are a classic kid’s snack; you can throw them in a bag or backpack and not worry about bruising. They’re not pretentious or particularly trendy.
Oranges are a mainstay because they work hard at their job. They are practical, fun, and sweet! A lot like Zoe.
I worked closely with Deanna Woods, PxU’s content strategist to form a well-rounded brand tone and strategy.
I focused on the strategy for their website, product and lifestyle photography, physical touch-points, and social feeds. I incorporated strong playful typography, patterns, and bold colours throughout to play off the theme.
Deanna and I combined all of this with big-thinking unboxing experiences and social media prompts for interactions with their customers.
As a whole, the brand expresses their authenticity through humour. Showing the real side of parenthood while still communicating quality and trust to the consumer.
