Elate
A beautiful Shopify experience that highlights Elate’s shiny new brand while emphasizing their ethos for conscious consumption and ethical beauty practices.
Custom Shopify Website Design
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In collaboration with:
Voltage
Elate Cosmetics is an ethical beauty brand based in Victoria, Canada. With a new brand and an even more sustainable overhaul of their packaging underway, Elate was looking to up their eCommerce game with a fully custom Shopify experience that brought their new brand to life and highlighted their beauty ethos.
When designing the flow of content and user experience it was paramount to ensure that users could find products quickly, browse colours effortlessly, and ultimately add items to their cart in as little time as possible.
This is often always the goal with a site of this nature. But it was also equally important to highlight why Elate is so unique and what they have to offer. The Elate team is so passionate about creating sustainable beauty that is purposeful and mindful of consumption (what a breath of fresh air!) — it would have been a large injustice to not bring that to light.
Ultimately, what makes this website shine is the immersive and usable experience.
Throughout the website, you’ll find a sprinkling of videos that showcase the products on people of all age groups, genders, and skin tones and types. Products are made even easier to browse by highlighting them on the homepage and organizing them all with very clear navigation. Users can shop directly from the product cards by selecting the size and swatch they’d like and adding it to their cart — or if they want more information, each product page is organized neatly with the product features highlighted
But the experience doesn’t stop at desktop — all of these features are designed mobile-first to ensure the best user experience no matter how you’re interacting with it.
Product recommendations are spruced throughout the website on product pages and in the shopping bag, and shoppers can easily subscribe to products so they get refills sent on a regular occurance. And last but not least, is the custom beauty kit quiz where customers can answer some questions about their beauty style and get product recommendations that are unique to their preferences.
The dream team
This project was truly a “dream team” scenario and is a true testament to working together to create something beautiful and extraordinary.
(If we all do say so ourselves!)
Brand — Becoming Design Office
Packaging — Ancord Design
Web copy — Jennifer Turner at Gemini Branding
Photo Styling —Sarah Reid at Reid Creative
Photo & Video — Dean Azim
UX & UI Design — Ok Thanks Studio (yours truly)
Web Development & Build — Voltage
